Lee is an entrepreneur who brings more than 20 years' experience in leading pioneering sports tech organisations, from concept through to acquisition. He is the founder (2001) and former CEO of Scout7 Ltd, a pioneer in the delivery of SaaS scouting and recruitment management solutions for professional football. At its height Scout7 was serving more than 250 clients across the globe, including many of the world's leading football clubs from the English Premier League, German Bundesliga and La Liga in Spain.

Scout7 was acquired by Perform Group (now StatsPerform) in 2017, where Lee took up a senior VP role. Lee left the organisation in late 2019 to establish his own professional consultancy, Insight7, which now serves a number of sports organisations; clubs, leagues and data suppliers. He is also involved as a Non-Executive Director of AI and media management businesses.